Max and Love coincidentally collaborated together as friends during their time in college. APG founder Mike Caren suggested that Max should appear on "Sweet but Psycho" to Love, which was the latter's introduction to executive production. American songwriter Madison Love wrote "Sweet but Psycho" after signing a publishing deal with Artist Partner Group (APG), as Max proceeded to sign as an artist with the same label within a short time period. In July 2016, she released the song "Anyone but You" on SoundCloud, which became popular and attracted the interest of several record labels that contacted her via email, with Max ultimately signing with Atlantic Records. After Max sang " Happy Birthday" to Cirkut, he took her under his wing and handled production of her music. In 2014, after having had several demos rejected by producers and songwriters, and being caught out by questionable business deals, Max first met Canadian record producer Cirkut at a dinner party hosted by him in Los Angeles, California. Max performed the song at several televised events and as part of a medley during the 2019 MTV Video Music Awards and 2019 MTV Europe Music Awards shows. The video was compared to films Fatal Attraction (1987) and The Shining (1980), as well as music videos by Rihanna and Bebe Rexha. An accompanying music video was directed by Shomi Patwary and depicts Max's character assaulting a man portrayed by model Prasad Romijn. It was the highest-selling year-end song of 2019 in Slovenia and has attained platinum certifications in 15 countries, as well as diamond in France, Brazil, and Poland. The song was Max's first top 10 single in the United States, peaking at number 10 on the Billboard Hot 100. Upon release, "Sweet but Psycho" appeared on various Spotify playlists before peaking at number one in 22 countries, including Sweden, Finland, Norway, and the United Kingdom. "Sweet but Psycho" received mixed to positive reviews from music critics, who praised its upbeat sound and catchy chorus. The song's lyrics and subsequent music video became controversial for allegedly stigmatizing the perception of mental illnesses mental health organizations in Ireland attempted to ban the song from radio. The song's title was inspired by frequent interactions between Max and her parents. It is a pop, dance-pop, electropop, and synth-pop song with lyrics about the perception of a woman. The song was written by Max, Madison Love, Tix, Cook Classics, and the producer Cirkut. " Sweet but Psycho" is a song by American singer Ava Max, released on August 17, 2018, through Atlantic Records as the first single from her debut studio album, Heaven & Hell (2020). 2018 single by Ava Max "Sweet but Psycho"
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